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The IKEA Effect is a psychological trick (first discovered in a 2011 Harvard study) that makes you value the furniture more. But how does IKEA trick your brain into loving the furniture more?
Musings from the team at
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How IKEA used psychology to become the world's largest furniture retailer
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ANCE Presentation by Hoyeon LEE on Prezi
CogBlog – A Cognitive Psychology Blog » IKEA: Furniture Company or Masterful Manipulators?
Facilitator: Prof. Arun Sharma: CB A - Group 8, PDF, Business
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