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Private marketplace, open exchange, or direct deal — which one offers the best results for your streaming TV campaign? Read our guide to find out.
Why Netflix may have to introduce ads and how TV is becoming a programmatic medium
The Emerging Smart TV Ecosystem — TVREV
Best Streaming Services: Comparing Pricing, Plans & Exclusives - Buy Side from WSJ
The cord has been cut. Streaming is more watched than cable
Do people still watch TV? What is OTT and CTV? - ADSQUIRE
Video ads - Create Streaming TV and video advertising campaigns
Fire TV B01N32NCPM Streaming Media Player, Black – Staples Inventory Checker – BrickSeek
60% of CTV Households Watch Ad-Supported Streaming Services on TV - MNTN
Opinion: CTV Inventory - A Critical Buy for the Holiday Season - Integral Ad Science
The TV bundle is poised to make a big comeback in the streaming era
With Live Channels, Streamers Look More Like Traditional TV