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• IKEA: Using Store Design to Influence Purchase Decisions, by Morff

IKEA: Using Store Design to Influence Purchase Decisions, by Morff

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Retail store design is a marketing area that is regarded as a component of the store’s entire brand identity. To generate a specific appeal, a good retail store design considers visual merchandising…

IKEA: Using Store Design to Influence Purchase Decisions, by Morff

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