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The ‘Cold Girl Makeup’ look is an equivalent of TikTok's famed sunburned blush – has nearly 200 million views on the Gen-Z platform. Inspired by Hailey Bieber, Kylie Jenner and Emily Ratajkowski, below are the tips and tricks to recreate the viral trend.
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Makeup artist reveals four easy steps to master TikTok's viral 'cold girl' beauty trend