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#StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted?
Society for Features Journalism Promoting the craft of writing and innovation in lifestyle, arts and entertainment journalism
Stanley cup mayhem: Inside the sippy cup craze that has gripped America
Oddly satisfying': what's behind our drive to collect useless items?, Collecting
58: Setbacks into comebacks, authenticity and imposter syndrome ft Courtney Stanley by Events: demystified Podcast
Why is Everyone So Obsessed With Stanley Cups?
What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity – RetailWit
Why do kids want what other kids have? It's social comparison and now
The Stanley Cup Craze Explained: What's Up With The Obsession? - GadgetMates
Stanley cups: the psychology behind the internet's latest obsession