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Alibaba Takes Sanrio Characters Further Into Chinese Market

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Sanrio, the Japanese company behind Hello Kitty, has partnered with Alibaba Group's licensing platform Alifish to drive growth in China.

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Alibaba Takes Sanrio Characters Further Into Chinese Market

Alibaba Takes Sanrio Characters Further Into Chinese Market

Sanrio, Alifish Launch Collaborations Ahead of Hello Kitty's 50th

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