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• The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour

The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour

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Golden State's Stephen Curry is an NBA champion, league MVP, and cultural phenomenon, yet Nike let him get away. And this is why you care.

Nike showed Stephen Curry a Kevin Durant PPT, and lost on 14 Billion Dollars: Why Warriors' superstar decided to sign with Under Armour over the market leader - The SportsRush

The Financial Details Behind Stephen Curry's Lifetime Deal With Under Armour

Nike lost $19 billion man Curry after gaffe - Nine Wide World of Sports - Basketball

Nike Lost Stephen Curry in Part Due to Mispronunciation of Name, Slideshow Error, News, Scores, Highlights, Stats, and Rumors

3 Critical Sales Lessons Learned from Nike Losing Steph Curry to Under Armour

How Nike Lost Steph Curry To Under Armour

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BLUNDER! Stephen Curry signing with Under Armour cost Nike a whopping $14 billion – FirstSportz

I noticed they were mostly Nike players on Lebron's All Star Team. Team Steph mixes it up a little more. : r/nba

Report: Under Armour, Golden State Warriors star Steph Curry near $1 billion endorsement deal - Baltimore Business Journal

Stephen Curry - Wikipedia

Nike still in the lead, but losing ground to Adidas, Under Armour

The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour

Nike Lost Stephen Curry in Part Due to Mispronunciation of Name, Slideshow Error, News, Scores, Highlights, Stats, and Rumors