Robert Cialdini: Influence and Pre-Suasion - Management Pocketbooks
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Whenever you buy anything on the internet today, it is almost certain you are buying from a site that has been designed explicitly to use one of the principles of influence that Robert Cialdini clarified, named, and described. Cialdini is to influence what Angela Duckworth is to Grit, Daniel Kahneman is to Bias, and Philip […]
Over 1.5 million copies sold! What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance.
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Summary of Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini - Digital Library of Illinois - OverDrive
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