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IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like, discover new possibilities and plan to make them happen. Because of this essential role, IKEA doesn’t treat ecommerce as a simple alternative sales channel.
Omnichannel Business
Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences - ScienceDirect
IKEA: The omnichannel strategy the Swedish furniture retailer used to reach the top - ContactPigeon
How IKEA evolved its consumer experience by integrating online and offline
How did IKEA Improve Customer Experience by Going Paperless? - CEOWORLD magazine
How the digital transformation is enhancing the customer experience
What Is Integrated Marketing And Why It Matters In Business - FourWeekMBA
IKEA Consumer Experience. MARKETING STRATEGY — Ideation, by Anne Villeneuve
Why Mobile Integration is a Game-Changer in Retail Operation Management