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What you don't know might influence you. Robert Cialdini, bestselling author of INFLUENCE, explores the surprising factors that shape our decision-making.
A fully revised and updated edition of the quintessential guide to learning to negotiate effectively in every part of your life A must read for everyone seeking to master negotiation. This newly updated classic just got even better.—Robert Cialdini, bestselling author of Influence and Pre-Suasion As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G.
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