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Olivia Rodrigo's manager, A&R and creative team unpack the strategies behind the singer's rapidly rising career.
Olivia Rodrigo's Team Talks 'Sour' Marketing, Creative, A&R Strategy
Olivia Rodrigo copies Taylor Swift in a spectacle of marketing
CMU DAILY
Olivia Rodrigo's 'Sour' Returns to No. 1, Four Weeks Later - The New York Times
Industry plants and what they mean - Bubblegum Club
Olivia Rodrigo accused of ripping off Pom Pom Squad with Sour and Good 4 U - PopBuzz
Billboard's 2022 Power List Revealed
Billboard's 2022 International Power Players List Revealed
Apple Music Archives - Trapital
Steal Olivia Rodrigo's Grammy Award Winning Marketing + Launch Plan - The Brand Vibe